Optimizing a website for Search Engine can be classified as two parts. One is on page SEO and other is off page SEO. As their name indicates, the first one deal with all the activities that take place inside the page or it’s source code. And off page activities don’t have any direct connection with the website. What makes them different is that, for doing on page activities, you need admin access. But off page activities doesn’t need it.
By on page optimization activities, what you are really doing is that you making your site as per Google quality guideline. There is a set of recommendations by Google about the structure and quality of a website. A webpage will rank on search engine only if it follows them clearly. So on page optimization is very important and without that, your SEO will be a total fail. In this article we are gonna take a deep look on all the aspects of on page SEO.
Continue reading An Ultimate Guide for On Page SEO
Page Speed Insight is an online tool by Google developers to check how your website performing regarding it’s speed, it check whether a site follows Google speed guidelines. Based on several speed affecting factors, page speed insight give score to each page for mobile loading as well as desktop. This score is given out of hundred. If your website follow every guidelines, then your score should be 100 out of 100.
From 2010 Google start to consider site speed as a ranking factor in their algorithm. Beginning it was a small factor which affect less than 1% search queries. But now it should be a strong factor because Google is focusing more on happier customers than keyword density and meta tags. Actually Google is no more looking into your meta keyword and description, but still people spending more time to make their meta richer. May be investing these time for optimizing your page speed will give you more returns in search rank.
Continue reading How to get Google Page Speed Score 100/100
Algorithm is a set of rules how search results generate from millions of matching websites. To make results more relevant, every search engines roll out new changes to their Algorithm periodically. The major Google algorithms are penguin, Panda and humming bird.
Penguin is dealing with all the spam activities that webmasters doing for optimization their page. Because of that, penguin become a nightmare to them. Backlink spamming, Keyword stuffing, anchor text over optimizing etc are counted as over optimization and penguin will treat them by penalties.
Continue reading Secrets of Google Penguin Algorithm
Did you ever wonder how ads showing the same product that you have browsed few hours or days back?. This is because of remarketing. Remarketing is a way of advertising in which publishers can show their ads to users who have previously visited their website or product. As per studies, remarketing will give you much more ROI (Return Of Investment) than any other ad targeting.
Suppose you are looking for an iPhone in amazon store, and unfortunately before purchasing it you abort the plan. Guess if next day amazon shows you ad of the same phone on pages you browsing, definitely it will makes you rethink about the product and most probably you will buy it. This is how remarketing perform for online businesses.
Continue reading All You Need To Know About Adwords Remarketing
Search Engines getting smarter in every day. Search engineers implementing more factors to measure the user behaviors. Among those factors, website load time is an important one, in which we need to keep our attention for gaining better results in coming days. Web page load time can also affect your business too.
As per studies 100 Millie seconds increase in load time will cause 1% loss to Amazon’s revenue. User began to drop a website, when it’s response time taking more than 2.5 seconds. Load time can influence lot of Search Algorithm factors like, bounce rate, number of page views per session, returning visitors, time spent on web page etc. We already discussed about how user behavior can effect SEO.
Continue reading 15 Tips to make your website load faster