A common say, success is when people search your name on Google instead of Facebook. Can you identify whether people searching for you on Google or not. Imagine that we need to measure and compare popularity of two brands or celebrities, what we can do for that?. Will look on number of likes each brand get on Facebook?. Why can’t you just look on how many people searching for them on Google. That may give you accurate result of popularity or trend.
Google trend is a tool that Google officially released for us to check all the trends and stats behind search queries. It is an ultimate tool to compare keywords for identifying their trends between different time and Geo locations. Actually it having a lot of scope, but that depend on how you understand it and how you are using it. Besides of search insight, Google Trend is also help us to figure out YouTube video trend too.